Dubious online pharmacies are putting the health and wealth of customers at risk by operating without proper credentials and lacking even the most basic e-commerce security features.
The claims were made in online brand management company MarkMonitor's latest Brandjacking Index report, a quarterly study which measures the effect of online threats to brands.
Research was based on electronic analysis of 3,160 online pharmacies and 60 million email solicitations from a variety of sources, captured over a four-week period in June.
"The data shows that 'brandjackers' are profoundly exploiting brands, using increasingly sophisticated tactics," said Irfan Salim, president and chief executive at MarkMonitor.
"In the case of the pharmaceutical industry, this poses an outright danger to consumers through questionable practices that indicate counterfeiting and grey markets.
"Caveat emptor on the part of consumers is not a sufficient response. Brand holders must shoulder the responsibility of protecting their brands online from the highly-developed and ever-evolving threats that 'brandjackers' pose."
Researchers found that only four of the 3,160 online pharmacies studied were accredited as Verified Internet Pharmacy Practice Sites, the industry credential that assures consumers of legitimate online pharmacy operations.
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